Unlock Your Voice.
Grow Your Impact.
You’re a coach, solopreneur, or freelancer with a lifetime of hard-earned wisdom.
You’ve built something real – something that can transform lives.
Yet when it’s time to share it, the words get tangled.
You explain the ‘how’, the ‘why’ you’re excited about it, the process and the person listening never hears the one thing that matters: what’s in it for them.
That’s where most solo businesses stall.
Not because your knowledge isn’t valuable – but because the story isn’t clear.
The Content Struggle Every Coach & Solo Expert Knows.
We’ve all been there:
Staring at a blank newsletter that’s supposed to sound like you, but feels forced, flat or needy.
Writing a LinkedIn post, deleting it 19 times, then posting nothing at all.
Answering the question “So, what do you do?” and watching the spark in their eyes fade because your words and emotions get mixed up.
Knowing you have life-changing insight – yet somehow it comes out tangled, generic, or invisible.
It’s exhausting. And it quietly costs you the premium clients who would happily pay more if they could only hear the real you.
The Truth You Need to Hear
“Not every professional has to be a writer.”
You became a coach, consultant, or expert because you’re brilliant and have unique gifts to share – not because you wanted to spend your evenings wrestling with words.
When you finally work with a ghostwriter who truly understands you – someone who can mine nuggets of your wisdom, your stories, your know-how, your quiet certainty, and turn them into content that often feels more “you” than you manage on your hardest days – everything shifts:
Your newsletter becomes the one people save and forward.
Your LinkedIn posts start real conversations and generate perfect-fit enquiries.
You sound like the authority you already are – without forcing another sentence.
You’re not failing at writing – you were just never meant to do it alone.
When the right clients finally hear you and feel the fit, they start to reach out, ready to invest.
Ghostwriting for Solopreneurs: Your Journey from ‘Point A’ to ‘Point B’.
Point A
You have deep expertise, a proven offer, and a quiet knowing you’re meant to help specific people. But your message is scattered – or stuck in your head.
Point B
You’re recognised for your expertise and future clients instantly perceive the real value of your offering. They self-select, reach out & pay premium rates because they feel the fit.
We deliver authentic content that carries your unique style and tone through our content mining method – a guided, human-led process that surfaces your sharpest insights and turns them into:
Engaging blog posts that read like your clearest thoughts, polished.
Newsletter content your ideal clients save, forward and take action on.
LinkedIn threads that spark “I need this” DMs.
A website or pitch that converts – without sounding “salesy.”
All in your voice. No AI sludge. No one-size-fits-all text.
Just you – your qualities, made crystal clear.
How Our Ghostwriting Process Works
1) We talk.
A free 30-minute discovery call to map what you do and who you serve.
2) We listen.
2-3 deep-dive interviews where we ask the questions your audience wishes they could.
3) We shape.
Your raw insight becomes ready-to-use, voice-driven content: blogs, emails, posts, pages.
4) You own it.
Every word is yours to tweak, schedule, and scale.
You receive a content library that keeps working long after we’re done.
Why Authentic Content Wins Premium Clients
People don’t hire spreadsheets. They hire resonance.
They choose the coach – or expert – who feels like the guide they’ve been looking for.
When your newsletter, social threads, or blog posts reflect that – clear, human, undeniable – your community doesn’t just grow. It deepens. Clients stay longer. Referrals multiply. You charge more because the value is self-evident.
Choose Your Package
-
Authenticity
Your real voice in 90 days of done-for-you content
“90 days of premium content created in one week – in a voice that finally feels completely like you.”
You get (from 2 deep-dive content-mining interviews)
3 in-depth blog posts (1,200-1,500 words each)
3 long-form LinkedIn posts that get shared and spark conversations
10 weekly newsletter issues (ready to send)
6 short social posts
Full 90-day plug-and-play calendar with subject lines & CTAs
Complete interview transcripts
1 full round of revisions
Outcome: Within weeks your audience experiences your unique voice across blog, LinkedIn and email – and the right enquiries start rolling in.
$2,250
-
Authority
Six months of premium content + the full thought-leadership system
“Six straight months of your best thinking, wisdom and know-how turned into content that keeps working for you.”
You get (from 3 deep-dive content-mining interviews)
Everything in Authenticity Package
14 additional newsletter issues – 24 total (weekly for 6 months)
9 new long-form LinkedIn posts – 12 total (every 2 weeks, for 6 months)
6 in-depth blog posts (1,200-1,800 words each)
24 evergreen short social posts
Your complete Personal Brand Playbook (origin story, frameworks, signature language)
Full 180-day plug-and-play calendar with subject lines & CTAs
2 × 60-min update calls over the next 6 months
2 full rounds of revisions
Outcome: Six months of consistent, authentic content that deepens trust, builds authority and quietly brings the right clients to you.
$5,950
-
Legacy
Your book, signature course, or complete brand website – start to finish
One single, deep project with Leonardo’s full attention.
Fixed scope – Fixed timeline – Unlimited revisions on the final asset
Custom – from $9,000
You’ll Be Working With
My name is Leonardo de Melo and I turn your expertise into words that sound exactly like you – and effectively grow your business.
Former nutrition coach, sales copywriter, podcast host and freelancer of 20 years, I still write every day – for myself and my clients.
My first venture, aged 7, was ‘The Writers’ Club’ – creating made-to-order children’s stories. I’ve since edited magazines and worked in publishing most of my life. Today I’m co-founder of a strategic linguistics firm crafting sensitive communications for businesses and individuals worldwide. I take a select group of 1:1 solopreneur and coach clients to offer them the same precision and dedication.
What you get when you work directly with me:
Daily, real-world writing craft – supported by world-class human editors.
My signature ‘content mining’ process where, together, we find your core message and voice to deliver pure authenticity to the people who need you
Inquisitive and respectful approach: calm, curious questions that surface your clarity – no force, no fluff.
If you’re a solopreneur, coach or freelancer tired of tangled messaging, I help you say what you mean – clearly, confidently and profitably.
Ready to Be Heard Clearly?
Let’s mine the clarity you already carry.
Book a free 30-minute call – no pitch, just possibility.
We’ll explore what’s inside you, and how to share it in a way that changes everything.
Looking forward to listening.
Not finding a suitable time slot? Write to me.